Show Me Italy – Privacy Policy
Last updated: 29 August 2026
Show Me Italy respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, make a booking, contact us or use our services.
1. Who We Are
Show Me Italy provides guided tours, experiences, activities and related travel services in Italy.
Website: showmeitaly.com
Email: booking@showmeitaly.com
Address: Via dei Serpenti 114, Rome, Italy
For privacy-related questions or requests regarding your personal data, you may contact us using the email address above.
2. Information We Collect
Depending on how you interact with us, we may collect information including:
- Name and contact details
- Email address and telephone number
- Booking and reservation details
- Names and details of other participants included in a booking
- Payment and transaction information
- Tour preferences and special requests
- Communications with our customer support team
- Technical information such as IP address, browser type, device information and website activity
- Information required by attractions or venues for ticketing, identification or entry purposes
Payment card information may be processed directly by third-party payment providers and may not be stored by Show Me Italy.
3. How We Use Your Information
We may use personal information to:
- Process and manage bookings
- Issue booking confirmations, vouchers and relevant tour information
- Arrange tickets, guides, transportation or other booked services
- Communicate changes or important information regarding your booking
- Provide customer support
- Process payments, refunds and related transactions
- Prevent fraud and protect our website and services
- Comply with legal, accounting and regulatory requirements
- Improve our website, services and customer experience
- Send marketing communications where you have provided consent or where otherwise permitted by law
4. Legal Basis for Processing
Where applicable under the General Data Protection Regulation (GDPR), we process personal data based on one or more lawful grounds, including:
- Performance of a contract with you
- Compliance with legal obligations
- Our legitimate business interests
- Your consent, where required
You may withdraw consent at any time where processing is based on consent.
5. Sharing Your Information
We may share personal information where necessary with:
- Tour guides and authorised staff
- Attractions, museums, monuments and venues
- Ticketing and reservation providers
- Transportation providers
- Payment processors
- Website, hosting and technology service providers
- Customer support and communication platforms
- Professional advisers and authorities where legally required
We only share information reasonably necessary to provide our services, administer your booking or meet legal obligations.
We do not sell your personal information.
6. International Data Transfers
Some service providers may process personal information outside Italy or the European Economic Area.
Where required, we take reasonable measures to ensure that international transfers of personal information are protected using appropriate safeguards recognised under applicable data protection laws.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and accounting records, resolving disputes and meeting legal or regulatory requirements.
Retention periods may vary depending on the type of information and applicable legal requirements.
8. Cookies and Website Technologies
Our website may use cookies and similar technologies for essential website functionality, analytics, security, preferences and, where applicable, marketing purposes.
Where required by law, non-essential cookies will only be used after obtaining your consent.
You can manage your cookie preferences through the cookie controls available on our website or through your browser settings.
9. Your Data Protection Rights
Depending on applicable law, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain processing
- Request transfer of your information
- Withdraw consent where processing relies on consent
- Lodge a complaint with the relevant data protection authority
These rights may be subject to legal limitations and exemptions.
To exercise your rights, contact us at booking@showmeitaly.com.
10. Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Third-Party Websites and Services
Our website may contain links to third-party websites or services. Their privacy practices are governed by their own privacy policies and we are not responsible for how independent third parties process information outside our services.
12. Children’s Privacy
Our tours and activities may be booked for children by a parent, guardian or other authorised adult. Where information relating to a child is required for a booking or attraction ticket, it should be provided by or with the authority of the responsible adult.
We do not knowingly use children’s personal information for independent marketing purposes without appropriate legal authority.
13. Marketing Communications
Where permitted, we may send information about our tours, experiences, offers or services.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.
Service-related communications concerning an existing booking are not considered marketing communications.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.
The latest version will be published on our website with the updated date.
15. Contact Us
For questions about this Privacy Policy or how your personal information is handled, or to exercise your data protection rights, contact:
Show Me Italy
Via dei Serpenti 114
Rome, Italy
Email: booking@showmeitaly.com
Website: showmeitaly.com